AI in the Driver’s Seat: June 2025 Social Media & Ads Trends

As AI-powered advertising gains momentum, June brought major updates from Google and Meta that are reshaping how businesses create, target, and manage campaigns. Here’s a quick breakdown of what’s new—and what it means for you.

Google’s New AI Ads Tools

At Google Marketing Live, Google introduced AI Max campaigns, which automate targeting, bidding, and ad creation using AI. Early results show a 14% boost in conversions. Ads are now appearing within AI-powered search summaries, blending ads more naturally with search results. ( Source )

Meta’s Full AI Ad Automation Plan

Meta plans to fully automate ad creation by 2026, using AI to write copy, create images, pick audiences, and set budgets. This will help small businesses compete with fewer resources. ( Source )

New Challenges for Businesses in the Age of AI Search

When people search on Google now, they often see AI-generated answers right at the top of the page. These answers give quick information without needing to click on any website links.

The problem? These AI answers aren’t always reliable or accurate, which can confuse customers or give them the wrong impression about products or services.

For businesses, this also means fewer people visit their websites from Google searches, and they also risk being misunderstood if the AI summary misrepresents their offerings.

More than ever, you need to find better ways to connect and be visible. Don’t rely only on search traffic—build your own audience through email, communities, and direct engagement. ( Source )

AI is changing the way we market, with new tools and challenges popping up fast. The trick is knowing when to let AI take the wheel and when to stay in control of your brand’s story.

If you want help getting started with AI ads, training on the latest features, or just figuring out what works best for your business, reach out to us—we’d love to support you!